Skincare stock jumps 5% after acquiring Reginald Men; Enters into men’s personal care biz 

Synopsis: The shares of this small-cap skincare stock jumped 5% and were in the news after it made an acquisition of Reginald Men to enter into the men’s personal segment with an enterprise value of Rs 195 crore; the Acquired brand has done Rs 70 plus crore top line with nearly 25% of it being EBITDA.

The shares of this company, which is a digital-first house of brands created to meet the diverse and fast-evolving needs of millennial consumers and focuses on building beauty and personal care brands, had its shares in focus following the acquisition of Reginald Men, a men’s personal care brand, so that it could enter the men’s personal care segment. 

With the market cap of Rs 8,563 crore, the shares of Honasa Consumer Ltd had hit their intraday high at Rs 268.95, rising by about 5 per cent compared to their previous day’s closing price of Rs 256.50 . The shares are trading at a PE of 69, whereas its industry PE is at 49.

About the Acquisition and Men’s Skincare entry. 

Honasa Consumer’s acquisition of Reginald Men marks an important step in its entry into the fast-growing men’s personal care market. Reginald Men, launched in 2022, has quickly built a premium brand presence with a strong focus on categories like sunscreen and serums and in areas that are already priorities for Honasa.

In just twelve months (Nov’24–Oct’25), the brand crossed Rs 70 crore in revenue with nearly 25% EBITDA, showcasing impressive traction and a solid business model. As part of the deal, Honasa will acquire a 95% stake at an enterprise value of Rs 195 crore, with the remaining 5% to be purchased after a year based on agreed valuation terms.

What makes the acquisition even more compelling is the way Reginald Men has connected with modern male consumers. Its clean, minimal packaging and multi-functional approach have helped it stand out in a cluttered market, while its Helios Moisturising Sunscreen becoming the No. 1 most searched sunscreen for men on Google in India reflects genuine consumer demand. Honasa gains not just a fast-growing brand but also proven marketing playbooks, strong digital resonance, and deep insight into emerging male grooming trends.

The deal also strengthens Honasa’s regional strategy, as Reginald Men has built a particularly strong presence in South India, where most of its revenue currently comes from. By integrating the brand into its wide distribution network and leveraging its expertise in scaling digital-first brands, Honasa is positioned to accelerate growth across the southern markets and beyond. Overall, this acquisition deepens Honasa’s presence in a high-potential category while enriching its portfolio with a brand that clearly understands and resonates with today’s evolving male consumer.

Financials and more.  

The revenue from operations for the company stands at Rs 527 crores in Q2 FY26 compared to Q2 FY25 revenue of Rs 417 crores, growing by about 26 per cent YoY. Similarly, the net loss stood at Rs 15 crore in Q2 FY25, which grew into Rs 38 crore profit in Q2 FY26. 

Honasa Consumer Limited is a digital-first house of brands created to meet the diverse and fast-evolving needs of millennial consumers. The company focuses on building beauty and personal care brands that are purpose-driven, backed by technology, and shaped by deep consumer understanding. Whether it’s natural personal care, science-based skincare, or modern Ayurvedic formulations, each Honasa brand carries a unique identity crafted specifically for today’s generation.

The company’s portfolio now includes well-loved names such as Mamaearth, The Derma Co., and Aqualogica, which have become familiar choices in homes across India. Honasa has also strengthened its offerings through strategic acquisitions like BBlunt and Dr Sheth’s, expanding into professional haircare and dermatologist-formulated skincare. Together, these brands allow Honasa to serve a wide range of consumer needs while continuing to grow as one of India’s most dynamic beauty and personal care brand houses.

Written by Leon Mendonca. 

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