The TSX Stock I’m Buying Now: It’s a Steal!

Every so often, the TSX offers long-term investors the chance to buy a high-quality stock at a price that you simply can’t ignore. It usually happens when short-term factors, market sentiment, or broader economic worries drag a stock down far more than its fundamentals deserve. And for patient investors who can see the big picture, those moments are often the difference between an average return and a spectacular one.

Although sometimes it may feel like it, you don’t always have to chase risky turnaround plays or speculative stocks to find a bargain.

In fact, when you’re patient, some of the best deals show up in companies that already have stable earnings, strong competitive positions, and proven track records of execution. So, when those stocks fall out of favour temporarily, that’s when you need to seize the opportunity.

The TSX is full of good companies, but only a handful are worth buying on weakness. The goal is to find businesses with durable cash flow, manageable debt, and a clear path for growth. If the stock is trading below its typical valuation and is being mispriced due to short-term noise, that’s the type of opportunity that rarely lasts long.

So, if you’re looking for a TSX stock to buy now that you can get for a steal, here’s why I’d strongly recommend investors consider goeasy (TSX:GSY).

One of the best dividend growth stocks to buy on the TSX

Although many investors know goeasy as a growth stock with an impressive rally over the last few years, it’s actually also one of the top dividend growth stocks you can buy on the TSX. And right now, its pullback has created one of the best opportunities investors have seen in years.

goeasy is a leader in non-prime consumer lending, with a long multi-year track record of strong loan growth, rising revenue, consistent profitability, and impressive returns on equity. But over the last few months, a combination of short-term issues has pushed the share price far below what the fundamentals suggest.

The recent pressure started when a short-seller report surfaced, raising concerns about delinquencies and credit losses. goeasy quickly denied the allegations, calling the claims misleading, and management reiterated confidence in the strength of its loan book. Still, the market reacted sharply, and the stock declined as sentiment shifted.

Then, when the company posted its latest quarterly results, revenue remained strong, but earnings came in slightly below expectations due to elevated credit provisioning. Management acknowledged a cautious macro backdrop and highlighted that credit conditions have tightened, especially for unsecured borrowers. This more conservative tone, along with higher allowances for credit losses, created further selling pressure as investors focused on near-term earnings volatility.

Therefore, it’s understandable why goeasy’s stock has sold off. However, how far it has fallen is not justifiable. This is exactly where the opportunity lies. Analysts note that goeasy continues to grow loans at a healthy pace, maintains stable charge-off rates, and is still on track for long-term expansion, even if the next few quarters are noisier than usual.

Furthermore, although goeasy generated $4.12 of adjusted earnings per share in the third quarter, compared to consensus expectations of $4.68, over the last 12 months, it has still generated more than $16 in adjusted EPS, which is more than enough to cover its $5.84 annual dividend.

So, while goeasy trades at just 6.9 times forward earnings and offers a current yield of 4.3%, it’s easily one of the best TSX stocks to buy now.

The post The TSX Stock I’m Buying Now: It’s a Steal! appeared first on The Motley Fool Canada.

Should you invest $1,000 in goeasy Ltd. right now?

Before you buy stock in goeasy Ltd., consider this:

The Motley Fool Stock Advisor Canada analyst team identified what they believe are the 15 best stocks for investors to buy now… and goeasy Ltd. wasn’t one of them. The 15 stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 … if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,105.89!*

Now, it’s worth noting Stock Advisor Canada’s total average return is 95%* – a market-crushing outperformance compared to 72%* for the S&P/TSX Composite Index. Don’t miss out on our top 15 list, available when you join Stock Advisor Canada.

See the 15 Stocks #start_btn6 { background: #0e6d04 none repeat scroll 0 0; color: #fff; font-size: 1.2em; font-family: 'Montserrat', sans-serif; font-weight: 600; height: auto; line-height: 1.2em; margin: 30px 0; max-width: 350px; text-align: center; width: auto; box-shadow: 0 1px 0 rgba(0, 0, 0, 0.5), 0 1px 0 #fff inset, 0 0 2px rgba(0, 0, 0, 0.2); border-radius: 5px; } #start_btn6 a { color: #fff; display: block; padding: 20px; padding-right:1em; padding-left:1em; } #start_btn6 a:hover { background: #FFE300 none repeat scroll 0 0; color: #000; } @media (max-width: 480px) { div#start_btn6 { font-size:1.1em; max-width: 320px;} } margin_bottom_5 { margin-bottom:5px; } margin_top_10 { margin-top:10px; }

* Returns as of November 17th, 2025

More reading

• The Best TSX Stocks for Canadians to Buy With $1,000 on Hand
• Could This Undervalued Canadian Stock Be Your Ticket to Millionaire Status?
• 3 Must-Own Small-Cap Stocks for High-Growth Investors
• 3 Under-the-Radar Dividend Stocks With Remarkably Reliable Payouts
• Transform Your TFSA Into a Cash-Generating Machine With Just $28,000

Fool contributor Daniel Da Costa has positions in goeasy. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.