Crypto Influencers In South Korea Face New Rules: Disclose Holdings

The crypto market in Seoul may get a little clearer about who’s talking and why. According to recent reports, lawmakers in South Korea are drafting rules that would force people who give investment tips on social media to show what they own and what they are paid to promote.

Influencer Crypto Holdings Must Be Public

Reports say the measure would cover anyone who repeatedly recommends stocks or crypto on livestreams, short videos, blogs or broadcasts, and would require disclosure of asset types, quantities and any payments tied to a promotion. That includes both token holdings and publicly listed shares.

The proposal is being led by Kim Seung-won, who has pushed amendments to the Capital Markets Act and the Virtual Asset User Protection Act, according to multiple outlets. Rules like these aim to flag conflicts of interest where someone might hype an asset and then sell into the resulting price spike.

Who Would Face Penalties

Reports note that penalties for breaches could mirror existing sanctions for unfair trading, which means fines and possible criminal charges for the worst cases. That legal weight is seen as a way to deter pump-and-dump style promotions that can harm small investors.

Many observers point out that public officials in the country already disclose crypto holdings to ethics bodies, so this step is an extension of established transparency practices into the private social media sphere.

The move arrives as regulators worldwide test new ways to police online promotions and reduce investor harm.

How the rules will be enforced is still an open issue. Reports say lawmakers want to link the rules to market surveillance systems and to give regulators clearer powers to investigate suspicious activity.

It will likely take time to settle the details on thresholds for who qualifies as an influencer, and what exact data must be published.

Creators who earn from promotions may need to change how they post. Some will disclose voluntarily. Others might stop recommending specific assets to avoid filing regular reports.

Ordinary investors could benefit if conflicts of interest become easier to spot, but the rules will only help if they are enforced.

Reports have disclosed that this bill is part of a larger tightening of oversight by agencies including the Financial Supervisory Service, which has been more active after recent market incidents.

The aim is clear: reduce hidden promotion and give crypto and retail investors clearer signals about who stands to gain from a recommendation.

Featured image from Pexels, chart from TradingView